On Saturday May 11th, Toronto Revellers held their band launch for their theme Mas Never Dies for the Toronto Caribbean Carnival. Leading up to the big day, several huge announcements and the details regarding the launch stirred a sense of excitement and intrigue for what Toronto Reveller’s had in store. With the lovely Jemini from G98.7 radio station scheduled to host and DirectorX set to use his talents to direct the presentation, the audience was definitely in for a great show. Adding to the excitement for the launch were press release details that described Brian Mac Farlane, one of the most celebrated costume designers from Trinidad and Tobago, and Ronnie McIntosh, a singer honored as a soca legend, would be contributing to Toronto Revellers 2013 presentation! It was clear there was a high interest and anticipation for the launch, considering the fact tickets were sold out hours before the launch, with none being available or sold at the door.
The launch was held at the Armenian Community Centre, which was equipped for the evening with a bar, vip area, stage and runway. Walking into the venue, a Bond-like atmosphere was definitely created. Screen Projectors on either side of the stage displayed the renowned 007 image branded with the theme Mas Never Dies, and in addition near the entrance guests were invited to take a picture in front of a backdrop for Bond-branded keepsake picture from the launch.
The launch got underway with entertainment from La Rhythms & Rhythm rollers. The sound of the rhythm section filled the hall, as golden dancers emerged and began dancing on the stage and platforms positioned throughout the venue. A life performance from Ronnie McIntosh got the audience riled up and ready for the big reveal.
Taking the stage, a warm welcome was given to the audience from host Jemini and band leader Jamaal Magloire. After the greetings, Bond… James Bond, and his sexy Bond girl took to the stage. The audience was treated to a live skit performance, that the suspense, drama, fight sequence and stunts to set the presentation off with a bang!
After the performance from the actors, the mas presentation was officially underway. Referencing Bond films, sections included Goldfinger, Thunderball, Majesty’s Secret Service, Diamonds Are Forever, The Spy Who Loved Me, For Your Eyes Only, Casino Royale and Skyfall. Midway through the presentation, a singer did an great rendition of Goldfinger adding to the Bond-like feel of the show.
Brian Mac Farlane’s designs Moonraker, GoldenEye and Octopussy closed the show with outstanding designs. Unique from beads, bikini and feathers mas, these sections truly depict the nuisances of the section title and theme overall.
Great job Toronto Revellers on your 2013 launch 007-Mas Never Dies!! This definitely was a presentation that will go down in history, with respect to the contributions of the notable designers and the execution of the launch in general.
